Rust Construction is a family-owned construction business steeped in history. Established over a century ago in the historic neighborhood of Old Town Alexandria, the success and longevity of the business was closely linked to the deep ties and stellar reputation of the Rust family name. However, with ever increasing competition and the importance of having a strong online presence, the owners of the business knew that it was time to invest in their branding. The re-imagined brand is inspired not only by the archways common in the historical buildings in the area, but the complementary but distinct personalities of the two brothers who run the company today. With a color palette inspired by brick, patina and parchment, the historic roots of the business are reflected in their new visual identity.