Glenbrook Remodeling was started over 15 years ago as a flooring business by two brothers who loved to work with their hands. That passion and dedication to craftsmanship evolved from those early days installing flooring into a full-service kitchen and bath remodeler, including an in-house design team and retail showroom. The level of service they were providing had outgrown their existing branding, and they recognized that their brand could be better positioned to align with their intended audience. The goal of the rebrand was to create an identity that would project confidence while still being approachable. The brand visual language makes use of repeating patterns and interlocking shapes to represent the client's integrated design-build approach, paired with a sophisticated and minimal color palette.