180 Closet Design, a provider of custom storage solutions in the Northern Virginia area, felt that their outdated branding and clunky website was hindering their ability to attract new clients. To address these issues, I ran collaborative sessions to uncover the core brand values and attributes that they wanted to convey. With these insights, as well as information about their target audience, I developed a new logo emphasizing clarity and simplicity along with brand visuals that relate to both order and customizability. From there, I designed and built a search-engine optimized website, improving site architecture and navigation as well emphasizing trust-signals for site visitors. Sine launching the new website, 180 Closet Design has seen an averagle 200% increase in monthly leads.